Complex configurators, bulk pricing, and product filtering that off-the-shelf themes can't handle — engineered by the Wisconsin team behind Macromatic.
Macromatic is an industrial control solutions manufacturer whose catalog runs on specification variants — timing relays, voltage monitors, current sensors, each configurable across dozens of parameters. Off-the-shelf WooCommerce themes weren't built for that. Buyers came to spec a part and left because the store's filtering and product logic couldn't keep up with how they actually shop.
We rebuilt the storefront around a custom product configurator, faceted search across the full SKU set, and distributor-tier pricing logic that reflects Macromatic's real sales structure. The result is a WooCommerce store that behaves the way industrial buyers expect an industrial catalog to behave.
Read the full case study
Dependent options, dynamic pricing, validation rules. The parts of a catalog themes can't express.
Customer-specific pricing, quantity breaks, distributor tiers, and quote-to-order flows.
Sub-second filtering across 10K+ SKUs with accurate result counts and no page reloads.
Bidirectional sync with the systems your ops team already runs. NetSuite, SAP, HubSpot, custom middleware — we've integrated them.
Caching, database tuning, and infrastructure right-sized for large catalogs. Fast pages regardless of catalog size.
30 minutes with an engineer, not a sales rep. We map your catalog, integrations, and the two or three things costing you the most. No obligation to move forward.
Scope, timeline, and price locked before any code is written. You know what you're getting and what it costs before you commit.
Wisconsin engineering team, weekly demos, and full code and IP transfer at launch. You can host it anywhere and hire any developer to maintain it.
Zetaton has been building custom software from Milwaukee since 2018. We're rated 5.0 on Clutch, recognized as a Clutch Top App Development Company in Wisconsin for 2025, and trusted by clients ranging from early-stage startups to public-sector agencies.
The engineering team is led by Dr. Zaid Altahat, professor of computer science at the University of Wisconsin–Parkside, with 25+ years of experience at Motorola, GE Healthcare, and Baxter. We work in Agile sprints with weekly demos, transparent communication, and automated QA. Every project ships with full code and IP ownership transferred to you at launch.
We're headquartered at 2266 N Prospect Ave, Suite 606, Milwaukee. The engineers actually work here.
It ranges widely because scope does. A targeted configurator added to an existing store is a different engagement than a ground-up B2B rebuild with ERP integration. Most projects land in the $25K–$120K band. You'll have a fixed price in writing before you commit — that's what the scoping call produces.
Straightforward B2B stores: 8–12 weeks.
Complex configurators or heavy integrations: 16–24 weeks.
Timelines are set in the proposal, not adjusted afterward.
Yes. Full source code, database schema, and IP transfer to you at launch. You can host it anywhere, and hire any developer — including someone other than us — to maintain it.
Optional. We offer ongoing maintenance and enhancement retainers for teams that want a technical partner. There's no lock-in. If you want to hand it off, we hand it off cleanly.
Tell us what off-the-shelf can't do. First call is free, no obligation, and you'll leave it with a clearer picture whether we're the right fit.
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