Complex configurators, bulk pricing, and product filtering that off-the-shelf themes can't handle — engineered by the Wisconsin team behind Macromatic.
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We design and build high-performance WooCommerce solutions for manufacturers, distributors, and other B2B businesses with complex product data, custom configurations, and unique purchasing workflows.
A high-performance industrial ecommerce platform with complex product configurations, advanced filtering, and custom B2B purchasing workflows.
We learn about your business, customers, and technical requirements.
We design a scalable solution tailored to your catalog and workflows.
We develop, test, and integrate with your critical systems.
We deploy your platform and provide ongoing support.
Certified WooExperts
Custom plugins & themes
Headless storefront frontends
APIs & integrations
Catalog & pricing data
Performance at scale
Configurable parts & dealer portals
Heavy machinery & spare parts
Bulk pricing & tiered accounts
Variants, units & contractor pricing
Zetaton is a Milwaukee-based team of engineers, designers, and strategists with deep experience building complex ecommerce solutions — including the platform behind Macromatic.
Milwaukee, WI · USA-based — no handoffs
Yes. WooCommerce supports tiered pricing, customer-specific product catalogs, bulk order tables, minimum order quantities, and role-based visibility. With the right architecture, it scales from hundreds to hundreds of thousands of SKUs while keeping performance fast.
Pricing depends on scope: catalog complexity, integrations (ERP/CRM), custom pricing rules, and checkout workflows. After a discovery call, we provide a fixed, transparent quote — no hidden fees, no hourly surprises.
A standard B2B WooCommerce build takes 4–8 weeks. More complex projects with ERP integrations, custom quote systems, or multi-store setups may take 8–12 weeks. You get a clear timeline with milestones before we start.
Absolutely. We integrate WooCommerce with major ERP and CRM systems (SAP, Odoo, HubSpot, Salesforce, Zoho, Dynamics, and custom APIs) to sync products, inventory, pricing, and customer data in real time.
Yes — 100%. You get full ownership of the code, documentation, and admin access. No lock-in, no ongoing dependency on us unless you choose a maintenance plan.
Choose WooCommerce if you need full ownership, deep customization, flexible B2B pricing, and freedom from platform fees. Choose Shopify if you want a fully managed, simpler setup with less technical control. For most B2B businesses, WooCommerce wins on flexibility and long-term cost.
Tell us about your project and we'll get back to you shortly to discuss your goals, technical requirements, and next steps.
“Zetaton rebuilt our ordering flow — quote turnaround dropped from days to minutes.”
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