Macromatic – Industrial Control Solutions

SMART RELAYS & TIMING CONTROL PRODUCTS ENGINEERED FOR PERFORMANCE & RELIABILITY

Macromatic designs and manufactures high-quality industrial control and monitoring products used to protect and manage equipment across a wide range of industries. With a reputation for precision, durability, and innovation, Macromatic empowers industrial operations to stay safe, efficient, and reliable.

Macromatic is a Wisconsin-based manufacturer of industrial relays and control devices, offering a comprehensive lineup including time delay relays, voltage monitors, alternating relays, and pump control systems. Their products are used in critical infrastructure and manufacturing operations across the globe.

Project Challenges

Creating a Digital Experience for Complex Product Categories with Engineering-Specific Requirements

Industrial buyers and engineers needed a digital interface that could handle technical complexity, provide fast access to documentation, and streamline the product selection process. The key challenge was building an online experience that reflected Macromatic’s robust product catalog while enabling seamless eCommerce capabilities.

Our Solution

A Scalable eCommerce Store for Industrial Product Discovery and Ordering

We at Zetaton partnered with Macromatic to design and build a modern eCommerce store tailored to the needs of industrial buyers. The platform enables users to browse products by category, configure part numbers, access technical documentation, and place orders with ease. Built for performance and scalability, the store simplifies the purchasing process and enhances the customer journey.

Step One

Understanding Product Complexity

Zetaton collaborated with Macromatic’s engineering and sales teams to map out the full product taxonomy and technical documentation flow. We focused on building an experience that mirrored how engineers search, compare, and select industrial control solutions.

Step Two

Designing a Product-First Interface

The eCommerce store features intuitive navigation, robust filtering options, and interactive part number configuration. Each product page includes specifications, CAD downloads, and instructional PDFs — all in one place.

Step Three

Developing a Custom-Built Storefront

We developed the site using scalable web technologies with strong backend architecture for catalog management and order processing. The store is mobile-responsive, easy to update, and designed to handle large product data efficiently.

WordPress

WooCommerce