Interactive Product Catalog
Easily browse relays and monitors by type, function, or voltage.
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Macromatic – Industrial Control Solutions
SMART RELAYS & TIMING CONTROL PRODUCTS ENGINEERED FOR PERFORMANCE & RELIABILITY
Macromatic designs and manufactures high-quality industrial control and monitoring products used to protect and manage equipment across a wide range of industries. With a reputation for precision, durability, and innovation, Macromatic empowers industrial operations to stay safe, efficient, and reliable.
Macromatic is a Wisconsin-based manufacturer of industrial relays and control devices, offering a comprehensive lineup including time delay relays, voltage monitors, alternating relays, and pump control systems. Their products are used in critical infrastructure and manufacturing operations across the globe.
01
Project Challenges
Creating a Digital Experience for Complex Product Categories with Engineering-Specific Requirements
Industrial buyers and engineers needed a digital interface that could handle technical complexity, provide fast access to documentation, and streamline the product selection process. The key challenge was building an online experience that reflected Macromatic’s robust product catalog while enabling seamless eCommerce capabilities.
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Our Solution
A Scalable eCommerce Store for Industrial Product Discovery and Ordering
We at Zetaton partnered with Macromatic to design and build a modern eCommerce store tailored to the needs of industrial buyers. The platform enables users to browse products by category, configure part numbers, access technical documentation, and place orders with ease. Built for performance and scalability, the store simplifies the purchasing process and enhances the customer journey.
Step One
Understanding Product Complexity
Zetaton collaborated with Macromatic’s engineering and sales teams to map out the full product taxonomy and technical documentation flow. We focused on building an experience that mirrored how engineers search, compare, and select industrial control solutions.
Step Two
Designing a Product-First Interface
The eCommerce store features intuitive navigation, robust filtering options, and interactive part number configuration. Each product page includes specifications, CAD downloads, and instructional PDFs — all in one place.
Step Three
Developing a Custom-Built Storefront
We developed the site using scalable web technologies with strong backend architecture for catalog management and order processing. The store is mobile-responsive, easy to update, and designed to handle large product data efficiently.
Web Framework
Platform
Programming Languages
Low-code
WordPress
WooCommerce
Web (eCommerce)
PHP
JavaScript
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Key Features
eCommerce Integration
Add to cart, request quotes, or place orders directly through the platform.
Technical Downloads
Access data sheets, manuals, wiring diagrams, and 3D files instantly.
Real-Time Search & Indexing
Find products quickly with predictive indexing and filtering.
Responsive Web Design
Accessible and optimized across desktop, tablet, and mobile devices.
Cloud-Based Infrastructure
Easy updates for product catalogs, orders, and documentation.
Ready to Transform Your Digital Presence?
Let's create something extraordinary together. Get in touch to discuss your next project and discover how we can elevate your business to new heights.
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