Women First Cabs Platform

A FEMALE-ONLY RIDE-HAILING SERVICE DESIGNED FOR SAFETY AND EMPOWERMENT

Women First Cabs is a women-centric ride-hailing platform based in Grande Prairie, AB, offering safe, reliable transportation operated by female drivers for female passengers.

Women First app on three phones: ride arriving, available rides and ride history

01

What Is Women First Cabs?

Women First is a women-empowered ride-hailing service in Alberta that prioritizes safety for female drivers and passengers, offering on-demand rides and airport transfers with advanced safety measures.

Women First website services: address pickups, airport and intercity transfers, flat rates and advance bookings

02

Project Challenges

Addressing Safety and Trust in Ride-Hailing Services

The ride-hailing industry faces an ongoing challenge in ensuring safety, particularly for women. With traditional ride-sharing services, passengers and drivers alike often feel uncertain about their safety. Women First Cabs set out to solve this problem by creating a platform that fosters a sense of trust and security, providing women with the confidence to both drive and ride.

In addition, creating job opportunities for women in the ride-hailing space was a key goal, offering flexibility, empowerment, and economic opportunities.

03

Our Solution

A Custom Ride-Hailing Platform for Women

Zetaton developed a feature-rich platform that prioritizes safety and ease of use. Our solution includes advanced features like real-time GPS tracking, secure payments, and in-app communication to ensure smooth and safe operations for both drivers and passengers.

The platform integrates key safety measures such as background checks for drivers, verified profiles, and the ability for riders and drivers to communicate securely without sharing personal information. Our development approach ensured a seamless user experience while emphasizing safety and reliability.

Women First website key features: safety, empowerment, trust and commitment

04

How We Did It

  1. STEP ONE

    Understanding the Mission

    We began by thoroughly understanding the core mission of Women First Cabs, which emphasizes safety, community, and empowerment. Through several strategy and brainstorming sessions, we worked closely with the Women First Cabs team to define the platform's unique features and create a blueprint for development.

  2. STEP TWO

    UX/UI Design with Safety and Comfort in Mind

    Our design team focused on delivering an intuitive and user-friendly interface that enhances the feeling of safety. The design process involved creating clear, easy-to-navigate layouts for both the website and mobile apps, ensuring that all features were accessible and understandable for users of all ages and tech-savviness. Every element was designed to foster trust and provide reassurance.

  3. STEP THREE

    Full Development

    We developed both the Women First Driver and Women First Customer apps, as well as the website, using modern technology stacks to ensure scalability and security.

    • Women First Driver: This app was designed to help drivers manage their rides, track earnings, and ensure secure communication with passengers.

    • Women First Customer: This app allows passengers to request rides, view driver profiles, and track their rides in real-time.

05

Technologies

Empower your business with latest custom technology to launch faster and focus on building what’s truly unique for your business.

06

Rich and full of features

Real-Time GPS Tracking:

Both passengers and drivers can track each other’s locations during rides for enhanced safety and transparency.

Secure Payments:

Payments are processed securely through Stripe, with funds held in escrow until the ride is completed to the passenger's satisfaction.

In-App Communication:

Passengers and drivers can communicate safely via in-app chat and calls, protecting personal contact details.

Verified Driver Profiles:

All drivers are background-checked, ensuring only vetted and trusted women can join the platform.

Empowering Women:

Women First Cabs not only offers safe transportation for women but also empowers female drivers by offering flexible, secure employment opportunities.

Women First app booking screen with the route on the map and available rides
Women First admin dashboard with transaction and cancellation fee settings
3D illustration of a support agent wearing a headset
Women First admin dashboard listing driver requirements: profile photo, vehicle details and car video
Women First Join the Movement section inviting women to drive, with app store links

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