Case study · Milwaukee, WI
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01 · What is RideWyze
RideWyze is a software solutions provider for the ride-hailing industry from Milwaukee, Wisconsin. They offer tools that enhance operational efficiency, including real-time tracking, dynamic pricing, and seamless payment integration.
Real-time tracking
GPS
Dynamic pricing
FARE
Seamless payment integration
PAY
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3
Apps — RideWyze Driver, RideWyze Customer and the web platform
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Platforms — iOS and Android from one Flutter codebase
12
Features delivered on the platform
7
Technologies in the stack
02 · Project Challenges
Balancing Safety, Comfort, and Personalization in Ride-Hailing Services
In traditional ride-hailing services, many customers have expressed concerns about safety and comfort, particularly regarding the driver’s identity. RideWyze wanted to address these concerns by giving passengers the ability to choose a driver based on gender, empowering them to have control over their ride experience. Additionally, ensuring a diverse pool of drivers to meet these preferences, while maintaining the platform’s security and reliability, was a significant challenge.
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Our Solution
A Custom Ride-Hailing Platform with Gender Preferences
Zetaton developed a unique ride-hailing platform that not only provides the essential features for a seamless experience but also allows customers to select their driver based on gender. This feature enables RideWyze to cater to individuals seeking a more personalized and comfortable ride experience. With real-time GPS tracking, secure payment options, and reliable driver verification, the platform ensures safe and trustworthy rides for all passengers.
03 · How we did it
01
STEP ONE
In-Depth Understanding of Customer Preferences
Our first step was to thoroughly understand RideWyze's mission of creating a ride-hailing service that prioritizes passenger comfort and safety. Through collaborative sessions, we mapped out the critical features, with a focus on driver selection by gender as a core aspect of the user experience.

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STEP TWO
Designing a User-Centric Experience
The next phase focused on designing an intuitive interface that seamlessly integrated the gender selection option. Our UX/UI designers worked meticulously to ensure the platform was user-friendly for both passengers and drivers. The design process prioritized clarity, ease of use, and comfort, allowing users to feel in control from the moment they open the app.
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STEP THREE
Full Development
We developed both the RideWyze Driver and RideWyze Customer apps, as well as the web platform, using the latest technology stacks to guarantee a high-performance experience.
RideWyze Driver: This app was built to help drivers manage their rides, track earnings, and securely communicate with passengers.
RideWyze Customer: Passengers can easily request rides, choose their preferred driver gender, and track rides in real-time.
Using Flutter for cross-platform mobile app development, we ensured smooth and efficient performance on both iOS and Android. Firebase was utilized for real-time data management and security, while Stripe handled payments in escrow, ensuring that funds were only released once the ride was completed. For in-app communication, TokBox provided secure audio and video calls between passengers and drivers.
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04 · Under the hood
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05 · Key features
Rich and full of features
01
Request
02
Match
03
On the road
04
Arrive

Users can plan and schedule their trips in advance, allowing for greater convenience and organization for their transportation needs.
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Passengers can view estimated fares before booking, helping them make informed decisions about their rides.
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The app offers features to accommodate passengers with disabilities, ensuring that all users can access safe and reliable transportation.

Passengers can choose the gender of their driver—male, female, or no preference—ensuring a personalized and comfortable ride experience.
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All drivers undergo background checks and verification, ensuring that the platform remains trustworthy and safe for all users.

The platform supports multiple languages, catering to a diverse user base and enhancing accessibility for all passengers.

The app provides seamless in-app navigation for drivers, ensuring they take the most efficient routes while offering real-time traffic updates.

Passengers and drivers can track the ride in real time, providing transparency and enhancing safety throughout the journey.
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Passengers and drivers can communicate securely via in-app chat, audio, and video calls without sharing personal information.
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Payments are processed securely through Stripe, with funds held in escrow until the ride is completed to the passenger's satisfaction.

Passengers can rate their drivers and provide feedback on their ride experience, fostering accountability and continuous improvement within the platform.
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RideWyze includes features that promote community engagement, such as events and promotions for users, encouraging interaction and building a sense of belonging.
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